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Search engine optimization or SEO involves a lot of concepts – one of the most important is the concepts behind keywords. These words basically describe the content of a web page and are used to form a part of a web page's metadata and and help search engines, particularly Google, match a page with an appropriate search query.
Back in the day, keywords were spammed in order to increase search engine rankings, prompting search engines like Google, Bing and Yahoo to alter their algorithms to produce less spammy search results. Their effects in determining rankings have been greatly reduced – but still they are as important as the content inside a website. Nowadays, how can you use keywords in SEO in an effective manner?
The first step in using…
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